Canadian Micro-Media Group Ltd.
Online advertising
Since the beginning of the worldwide web businesses realized that placing adverts onto popular websites can be a way of making additional money and increasing the awareness of a brand or product.
Careful online advertising can help your business make money. Depending how you implement the advertising you may need to have a reasonable technical infrastructure to back up the advertising system, or you may be able to do it for next to nothing by relying on a website provider to do the work for you.
90% of our business is based on referrals.
Advertising online
In a small business we all look for ways of generating an income. One such way is the placing of adverts onto your website which provide a “click through” capability. This means that someone visiting your website finds a product or company of interest, clicks on the screen and gets put through to the providers website.
Some website providers and hosting companies will often offer you cheap web hosting or other services if you agree to have adverts on your site.
How are revenues generated from adverts?
As is the way on the web all sorts of creative methods have been dreamt up to charge for advertising and hence pay you some money for hosting them.
The most common way of being paid is to agree a cost per thousand which basically means that you will get paid for each thousand people that view certain pages on your site. Note that this does not mean these people need to click onto or otherwise acknowledge the advert in front of them.
Cost per click advertising uses this system, so that each time a user clicks onto an advert you receive an agreed sum of money. The amount you receive will vary, but it will only be pennies, if that, per click.
Cost per conversion is the other end of the spectrum where you will receive payment based on someone coming from your site and actually buying a final product or service.
As you can see online advertising is all about the numbers of visitors to your website. For this type of advertising to work you need to create a site that is very popular and preferably targeted on a set market place or industry.
To build such a compelling site will take a lot of time, energy and commitment.
