Services
Strategic Internet Link Marketing
A website, properly coded and targeted towards all the browser types your clients may employ, optimized for the major search engines, user friendly and attractive is a major marketing and promotion tool for any enterprise.
Your internet presence is necessary to your commercial entity. Often, your website is the first contact your clients and suppliers view and respond to. It is an expected service to your clients. As such its presentation and operation is a reflection of your company's character and concerns.
Canadian Micro-Media Group Ltd, assists you by integrating our optimization services into your real world marketing plan; advising and consulting with you to create a unified program of promotion with internet marketing.
Part of this program is Strategic Link Marketing. By building back links from appropriate websites and targeting advertising on suitable pages to generate real and relevant traffic to your site, your page rank and search engine performance will improve remarkably. It is time consuming, but it works!
Professional Web Writing Web Site Building
The writing on your site is an essential part of search engine optimization. Targeting specific words and phrases will optimize traffic to your site, and should be included in your content. But often, writing for the search engines results in stilted and incoherent copy hostile for your visitors. That's why we provide Professional Web Writing services.
Let us do the writing for you and we'll ensure professional and legible writing which will not only be inline with your internet marketing goals, but also perform well on search engines.
Search Engine Optimization
Yes, your site is well conceived, interesting and attractive. Unfortunately, that's not all that it takes.
Poor coding, inattention to file sizes and human error work against you. Any of these "bugs" will cause inconsistencies within browsers and operating systems and make your site load slowly, then ultimately "crash or hang-up".
Further, if your site is indexed in search engine returns, it's often buried beneath hundreds of other similar websites.
Clean it up and get to the top with internet marketing and SEO.
There's nothing esoteric or creative about our search engine optimization services. Any good designer, developer or enabler will be familiar with our standards and methods. But knowing them does not always mean having the time or inclination to apply them.
Let us do the dirty work for you. We'll get down in the trenches to apply the principles and practices needed to best present your web content.
We guarantee clean, efficient code to function in all targeted browsers while optimizing for top ten search engine rankings.
Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Contextual Advertising
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertisers'investment. It means two facts, one is the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
AdSense
AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)
Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways,
1,They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2.They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3.They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program.
Please contact us for more information on any of our strategies
we would be glad to discuss them with you..
